Campaign-Specific Funnels That Achieved 8x ROAS
A fitness coaching business sending all ad traffic to one page built campaign-specific funnels that increased ROAS from 2.1x to 8x in 60 days.
8x
ROAS Achieved
267%
Higher Conversion
$156K
Monthly Revenue
The Challenge
Peak Performance Coaching had a proven online fitness program. Their $297 program had transformed thousands of lives, with testimonials and before/afters that would make any marketer jealous.
But their paid advertising was bleeding money.
The funnel problem:
- $18,000/month ad spend across 12 campaigns
- All traffic sent to one general sales page
- Overall conversion rate: 1.2%
- ROAS: 2.1x (barely breaking even after costs)
"We're running ads targeting new moms, busy executives, and competitive athletes—all landing on the same page," their marketing director admitted. "The messaging can't possibly resonate with everyone."
She was right. A page written for everyone speaks to no one. Each audience had different pain points, different goals, and different objections. Treating them identically was conversion suicide.
Why They Chose Us
Peak Performance had hired a landing page designer who made their page prettier. They'd hired a copywriter who made it longer. Neither moved conversion meaningfully.
When we showed them how Sales Funnels combined with Meta & Google Ads could create audience-specific experiences, the strategy resonated.
"Each ad campaign represents a specific audience with specific needs. Each of those audiences deserves a funnel built for them—matching the ad's promise with a page that delivers on that promise."
The Solution
We built campaign-specific funnels where every audience got a tailored experience.
Audience Segmentation
First, we identified distinct audiences worth unique funnels:
Audience 1: New Moms (Returning to Fitness)
- Pain: Lost pre-baby body, no time, exhausted
- Goal: Feel confident again, sustainable routine
- Objection: "I don't have time with the baby"
Audience 2: Busy Executives (Time-Efficient Results)
- Pain: Desk job weight gain, low energy, no gym time
- Goal: Look professional, have energy for family
- Objection: "I travel too much / work too many hours"
Audience 3: Competitive Athletes (Performance Optimization)
- Pain: Plateaued progress, lacking edge
- Goal: Break through, compete at higher level
- Objection: "Is this program advanced enough?"
Funnel Architecture Per Audience
Each audience got a complete funnel system:
Ads:
- Images featuring their demographic
- Copy speaking to their specific pain
- Testimonials from people like them
Landing Page:
- Headline addressing their exact problem
- Body copy using their language
- Testimonials from their peer group
- Objection-handling specific to their concerns
- CTA framing benefit they care about
Email Sequence:
- Welcome message acknowledging their situation
- Content relevant to their specific goals
- Social proof from similar success stories
- Objection handling via education
- Urgency and scoop to close
The New Mom Funnel Example
Ad: Image: Mom working out with baby nearby Copy: "Get your pre-baby body back—without living at the gym. 20-minute home workouts designed for new moms."
Landing Page:
- Headline: "Yes, You Can Get Fit Again—Even on 4 Hours of Sleep"
- Hero image: Smiling mom with visible results
- Section 1: "We get it—mom life is exhausting"
- Section 2: "Why 20-minute workouts work better"
- Section 3: Testimonials from 12 new moms with results
- Section 4: "What about the baby?" FAQ
- CTA: "Start Your Transformation—Baby Can Come Too"
Result: 4.3% conversion rate (vs. 1.2% generic)
Conversion Optimization
Each funnel underwent systematic optimization:
- Headline testing: 5 variants per audience
- Social proof placement: Above fold vs. mid-page
- CTA copy testing: Benefit vs. urgency vs. action
- Form length: Short vs. detailed
- Price presentation: Payment plan prominence
The Transformation
Campaign-specific funnels transformed advertising efficiency.
Funnel Performance by Audience
| Audience | Ad Spend | Conv. Rate | Sales | Revenue | ROAS |
|---|---|---|---|---|---|
| New Moms | $6,000 | 4.3% | 172 | $51,084 | 8.5x |
| Executives | $8,000 | 3.8% | 203 | $60,291 | 7.5x |
| Athletes | $4,000 | 3.1% | 83 | $24,651 | 6.2x |
| Total | $18,000 | 3.7% avg | 458 | $136,026 | 7.6x |
Month 2 results after optimization reached 8x blended ROAS
Before/After Comparison
| Metric | Before | After | Change |
|---|---|---|---|
| Ad Spend | $18,000/mo | $18,000/mo | 0% |
| Conversion Rate | 1.2% | 3.7% | +208% |
| Monthly Sales | 143 | 458 | +220% |
| Revenue | $42,471 | $136,026 | +220% |
| ROAS | 2.1x | 7.6x | +262% |
The Scaling Phase
With profitable funnels, Peak Performance scaled confidently:
Month 3-6:
- Ad spend increased to $45,000/month
- Two new audience funnels added (seniors, postpartum)
- ROAS maintained at 6.8x (expected dip at scale)
- Monthly revenue hit $306,000
Effective Customer Acquisition Cost:
- Before: $126 CAC on $297 product (42% of revenue)
- After: $39 CAC on $297 product (13% of revenue)
That efficiency gap is the difference between barely surviving and building a real business.
The Compound Effect
Campaign-specific funnels created ongoing advantages:
- Audience insights: Each funnel revealed what resonated with each segment
- Product development: New programs designed for highest-converting audiences
- Retention improvement: Onboarding tailored to each audience's expectations
- Referral mechanics: Referral programs tuned to each group's network
The funnel-ads integration became the foundation for a multi-million dollar coaching business.
"We thought we had an advertising problem. We had a funnel problem. Sending everyone to the same page was like speaking English to people who speak French, Spanish, and German. Campaign-specific funnels let us speak each audience's language. Our business tripled in 6 months."
— Mike Torres, Founder, Peak Performance Coaching
Your Turn
Are your ad campaigns landing on pages built for those specific audiences?
If you're running different campaigns to different audiences but sending them all to the same destination, you're leaving conversions on the table. Each audience deserves a funnel that speaks to their specific pain, goals, and objections.
Ready to build funnels that multiply your ad performance?
We'll audit your current campaigns and landing pages, identify audience segments, and show you exactly how campaign-specific funnels could transform your ROAS.
Start Your Free Growth Assessment →
See what's possible when every audience gets a funnel built just for them.